You’ve just become self-employed and wonder how you can earn more money from your online business or career. A successful online business can be very lucrative, but a lot goes into success in this field.
In this article, I will give you some freelance tips to help you build your online career and business step by step so that you can take advantage of all the opportunities the freelance life has to offer!
1) List Your Services
Some of the listings you can do include;
– A monthly service for creating and maintaining a company website.
– A monthly service for creating and maintaining a company blog.
– A monthly service for social media management.
– A weekly service for designing graphics, such as flyers, logos, invitations, and business cards.
– An hourly or per-project rate for graphic design work or other related services.
2) Accept Payment Terms Before You Start Working
The first thing you need to do when getting paid online is to make sure your payment terms are clear. The best way to do this is by accepting payment terms before you start working on a project. This will save both parties the headache of negotiating after the work has been completed and allow you to discuss potential changes in advance.
It’s also important to note that you may not want any up-front payment in some instances, especially if it’s a long-term project or there is no set deadline for completion. In these cases, be upfront about your needs, so there aren’t any surprises later on.
3) Use Social Media to Connect with Potential Clients
Social media has become a place where people share and connect. It’s no surprise that as social networks continue to grow, more and more people are using them for business purposes. There are various ways you can use social media platforms to connect with potential clients.
Leverage the Power of Your Website: Your website is your digital home base and should reflect your professional identity. You might have a blog or portfolio, links to your social media pages, and contact information. If you haven’t created one yet, it’s never too late!
Also Read: How to start a news website.
An online presence will help build credibility, and credibility builds trust. If someone searches for you online and they see that they can find all the information they need about your credentials or rates on your site, why go anywhere else? And don’t forget to include photos of yourself at work doing what you do best!
4) Create Consistent Content (blog posts, e-books, webinars, etc.)
To get more clients, you may be tempted to do whatever it takes. However, this isn’t the best strategy. Instead, create a consistent stream of content that will make you stand out and get noticed. Here are six ways to do just that:
1) Write a blog post (or two!)
2) Create an e-book or video series
3) Offer webinars or teleseminars
4) Conduct interviews with other experts in your niche
5) Take part in networking events in your area 2 x per month
6) Teach at local conferences
You can also offer any of these for free! For example, please write a blog post about something you know well and give it away for free. You can also create e-books and offer them free on platforms like Amazon Kindle Direct Publishing.
You don’t have to break the bank – if someone wants to hire you, they’ll come to find you!
Related reading: SEO tips for a WordPress blog
5) Offer Discounts on Referrals for successful online business
“We offer a 10% discount on all future work when you refer someone who signs up with us. If you’re happy with our service, tell your friends and they’ll also get a 10% discount.”
With this approach, you help grow your business and benefit yourself by increasing your income! You will receive funds in two ways: first, through the initial referral payment; second, through every payment made by their referrals in perpetuity. These two factors incentivize people to recommend others to increase their revenue stream.
Offer Free Work: Sometimes, it’s hard for clients to know what they need without researching or discussing it with someone knowledgeable. So give them a trial run at no charge so that they can see if you can do what they want before committing to anything.
Our sister company DesignStacks offers free design consultations where clients can email ideas and ask questions of professional designers before hiring them for their project—they won’t pay anything until after signing off on the final design! The strategy is beneficial because the client has more time to evaluate whether or not you’re right for them, plus it allows you more opportunities than just one chance at impressing them.
6) Offer Service Bundles for successful online business
Pricing your services is a balancing act. If you set your rates too low, you might not make enough money. If you set them too high, clients might be discouraged from working with you. The best way to find the perfect balance for your situation is by including service bundles in your pricing plans.
For example, if a client needs two hours of consulting and four hours of research for their project, you could charge $500 plus $150 per hour or include all eight hours in one price. Including more than one type of service in the bundle allows the client to buy everything they need without needing to do math or track down someone else who provides the other services they need. It also gives them peace of mind that they won’t have any hidden costs down the road should they decide to purchase additional consulting time.
Final Thoughts: How To Have A Successful Online Business and Career
A successful online business or career can be daunting when you first start. There’s trial and error in getting things right, from your website to your tools and clients. However, it would help if you persevere beyond the lows to become a successful online business entrepreneur.
Also read: Top 10 Most In-Demand Freelance Skills in Kenya For 2023
Nice article